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Zero-Cost Processing

Keep your money. Eliminate your processing fees.

With our Cash Discount program, you can completely eliminate your processing fees.

Eliminate Transaction Costs

No Hidden Fees

Increase Profits

What is a Cash Discount Program?

A cash discount program is a type of credit card processing that includes the cost of acceptance in the price for customers who choose to pay with a credit card or debit card while also offering a discount to those who pay with cash. Cash discount merchant services allow business owners to continue to accept all major credit cards, but without the loss of 3-4% in fees.

Cash discount processing is gaining in popularity in the United States, but if you think about it, you’ve probably seen them around for decades. Gas stations have used cash discounts on the price of gas for many years. If you pay with cash, it costs a little less per gallon. If you pay with a credit card or gift cards, the cost is as listed on the sign and on the pump.

Increase your bottom line

By removing your transactions costs, you directly impact the profitability of your company.

Seamless integration

Our cash discount program implements directly into your current system, allowing you to eliminate processing fees with no hassle.

Compliance assured

The Cash Discount Program provides a seamless user experience, while following card brand guidelines from Visa, Mastercard, Discover, and American Express for both card-present and card-not-present credit transactions.

Frequently Asked Questions

Here are a few frequently asked questions that we hear from clients who are thinking about eliminating their processing fees.
How does the Cash Discount Program work?
The Cash Discount Program helps businesses build the cost to process cards into their pricing, allowing them to maintain the same profit margin on every sale regardless of payment type. When a customer pays with a card, our technology automatically isolates the processing fee included in the price and applies it to the merchant’s processing cost. Business owners can offset up to 100% of their processing fees and never have to worry about an unpredictable monthly statement while operating within card network guidelines. The program is fully automated, allowing your POS system to handle the work, so you don’t have to.
What's the difference between a cash discount and surchage program?

A cash discount program and a surcharge program are both payment systems that businesses use to recoup the merchant services fees that are charged each time a customer presents a credit card as a form of payment. A surcharge program adds on an additional fee at checkout to cover the merchant services fees. A true cash discount program gives the customer a discount for cash payment by avoiding any additional costs.

In many establishments that offer a cash discount program, the regular price or posted prices on each item are prices for credit card payment. Any payment card method other than cash keeps the price of goods the same to cover credit card processing costs, but using cash will reduce the cost by up to 4%. With our cash discount credit card processing, your customers will love you. When it comes to offering a credit card surcharge vs cash discount, which will your customer appreciate more? No one likes to feel nickeled and dimed with added fees (isn’t that why you’re here?), but everyone loves a discount.

One of the most frequent questions we get is “Is cash discount legal?” 100% yes, our credit card cash discount program is legal, utilizing a cash discount at the point of sale is completely legal in all 50 states. A cash discount can easily be confused with a credit card fee or surcharge, which is legal in only 40 of the 50 United States.
Do I need specific equipment to implement a Cash Discount Program?

Not at all! With Gold Standard’s Cash Discount program, we can integrate with almost every technology. We also have multiple POS and terminal options if you are looking to upgrade.

How do I know if this program is right for my business?

If you are tired of an unpredictable processing bill every month, want to completely eliminate your processing fees, do not want to be locked into a long-term commitment, and need customer support that is efficient and fast; this program is perfect for your business.

What about eCommerce businesses?

E-commerce businesses can also benefit from a cash discount program. While cash discount programs are typically deployed for in-person transactions, many payment gateways and e-commerce systems can accommodate cash discounts too. Although you can’t take physical cash, you can offer your customers a discounted price for using ACH or electronic checks (e-checks) for payment, similar to how you can offer a discount for cash payers in person.

Are you overpaying in fees?

Get in touch with one of our Payment Processing Specialists to learn more and get a free evaluation on how much you could save with Gold Standard Processing.

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