Keep your money. Eliminate your processing fees.

The Cash Discount Program helps businesses build the cost to process cards into their pricing, allowing them to maintain the same profit margin on every sale regardless of payment type. When a customer pays with a card, our technology automatically isolates the processing fee included in the price and applies it to the merchant’s processing cost. Business owners can offset up to 100% of their processing fees and never have to worry about an unpredictable monthly statement while operating within card network guidelines. The program is fully automated, allowing your POS system to handle the work, so you don’t have to.

A cash discount program and a surcharge program are both payment systems that businesses use to recoup the merchant services fees that are charged each time a customer presents a credit card as a form of payment. A surcharge program adds on an additional fee at checkout to cover the merchant services fees. A true cash discount program gives the customer a discount for cash payment by avoiding any additional costs.

In many establishments that offer a cash discount program, the regular price or posted prices on each item are prices for credit card payment. Any payment card method other than cash keeps the price of goods the same to cover credit card processing costs, but using cash will reduce the cost by up to 4%. With our cash discount credit card processing, your customers will love you. When it comes to offering a credit card surcharge vs cash discount, which will your customer appreciate more? No one likes to feel nickeled and dimed with added fees (isn’t that why you’re here?), but everyone loves a discount.

One of the most frequent questions we get is “Is cash discount legal?” 100% yes, our credit card cash discount program is legal, utilizing a cash discount at the point of sale is completely legal in all 50 states. A cash discount can easily be confused with a credit card fee or surcharge, which is legal in only 40 of the 50 United States.

Not at all! With Gold Standard’s Cash Discount program, we can integrate with almost every technology. We also have multiple POS and terminal options if you are looking to upgrade.

If you are tired of an unpredictable processing bill every month, want to completely eliminate your processing fees, do not want to be locked into a long-term commitment, and need customer support that is efficient and fast; this program is perfect for your business.

E-commerce businesses can also benefit from a cash discount program. While cash discount programs are typically deployed for in-person transactions, many payment gateways and e-commerce systems can accommodate cash discounts too. Although you can’t take physical cash, you can offer your customers a discounted price for using ACH or electronic checks (e-checks) for payment, similar to how you can offer a discount for cash payers in person.